This is an intensive six-day training course that transforms professionals, such as CX, Marketing, HR, Operations, IT, Facility, or Customer Service managers, into directors of the ideal customer experience. This program is based on a combination of the latest scientific management knowledge and practical knowledge of organizations that have already brought customer experience to an advanced level. During the course, participants brainstorm with the best in the field of Customer Experience at 9+ locations such as Hof van Saksen luxury resort.
In the course of the program, which is spread over three months, participants work on various strategic cases from business practice and work towards a CX plan, CX business case, and roadmap for their own 9+ organization. Methods such as Creative Design Thinking and Business Model Canvas help participants learn how creativity and innovation can be applied in new customer interactions. Together with the lecturers and the other participants of customer-focused organizations, participants obtain tools for all steps in the change process: WHY, HOW, ACT, and TRANSFORM.
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This course is offered in collaboration with the University of Groningen. |
