It's all about practicing what you preach, including within CX.
Long-term emotional relationships with customers and employees form both the point of departure and the final destination for a 9+ organization. To keep this relationship healthy, management and the board of directors have to continuously aim towards its success. We call this type of leadership 9+ Leadership.
Whereas increasing customer value was once the same as increasing the economic value that the customer has for the organization, the concept of 9+ Leadership means we now look at the concept of customer value from a new perspective: as the value that the organization has for the customer. The customer value for the organization then becomes a logical result as does the ambassadorship of customers and employees.
Altuïtion offers a 9+ Leadership program in which managers and board members learn how employees can be stimulated and motivated to take the customer experience to the next level, a little better every day.