Creating a significant connection from a combination of disciplines through an inspiring experience
The Uitvoeringsorganisatie Bedrijfsvoering Rijk (state management implementation organization, UBR) has been guided step-by-step by Altuïtion in the development of a common positioning.Within the central government, a central implementation organization (UBR) has been formed, consisting of:
- The Expertisecentrum Organisatie en Personeel (organization and personnel expertise center) for secondary expertise for the personnel policy of central government.
- I&ICT and Management Support Section project managers and program managers who are made available to clients within the country.
- The Knowledge and Expertise Centre for Official Governmental Publications for publication and information services.
- The Ontwikkelbedrijf (development organization) as a pillar within which complex transitions and implementations in the field of government-wide business operations take place.
These are seemingly very different disciplines in terms of content. So, Altuïtion has been asked to support UBR in a process of co-creation to achieve an inspiring and guiding positioning. This positioning should provide clarity and inspiration both inside and outside the organization about the organization's shared story: Who are we, what do we represent, what connects us, for whom are we there, what is our clear added value? UBR wanted to elaborate this positioning from the "perspective of the internal client" (from outside to inside), with specific moments of use and collaboration, together with the positives already present in the current service, forming the foundation.
UBR made this fantastic short film based on the developed positioning. Click here to watch the film.
