Service Design: best-in-class branded Customer Experience Cases
Altuïtion is constantly expanding its existing practice in the field of Service Design for and with clients. And the results showed.
"T-Mobile asked Altuïtion to assist in the selection, co-creation, and testing of three to four concrete, relevant, and impactful best-in-class branded Customer Experience Cases,”
says Tisha van Lammeren, Director of Consumer Marketing at T-Mobile Nederland. “We developed the concepts Pit Stop, Trust, Update, and Recognition in an agile Customer-Journey mapping and Service Design process. Normally, a number of concepts are dropped in an innovation project. Now that's no longer the case! We have tested all the concepts, and they all help T-Mobile so effectively in boosting customer experience and improving the churn rate that we have decided to broadly implement all concepts from the pilot live! T-Mobile is on a mission to structurally eliminate customer frustrations from its customers in a way that is innovative and strongly responds to the emotional customer experience."
